Week 4 – Pug Marketing

Screen shot 2014-02-24 at 3.07.38 PM

Yes this post is late, but it’s also….SUPER CUTE! Does that make up for it?
This flyer was meant to be used at the South by Southwest Festival, where people are getting bombarded by promotional materials, so the goal was to make something simple that stood out using humor.

This pug was the answer.

Since it’s a music festival we also wanted it to look really current and youthful, but not in a way that alienates any demographics. Of course now I’ve come to the realization that puppies are the ultimate loophole- who wouldn’t love that pug?  That face, it kills me!

Screen shot 2014-02-24 at 3.08.22 PM



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